Overview
When I joined Access Realty, the company’s marketing presence was ready for a full refresh. Over time, I’ve led a multi-channel transformation that elevated the brand’s identity, digital performance, and market reach. From a complete website redesign and SEO optimization to dynamic pricing, automated email marketing, and professional photography, I’ve built a cohesive marketing ecosystem that continues to drive measurable growth.
My Role: Marketing Coordinator
Focus Areas: Website Redesign • Brand Strategy • Revenue Management • SEO & Analytics • Email Marketing • Photography • Social Media • Campaign Development
When I joined Access Realty, the company’s marketing presence was ready for a full refresh. Over time, I’ve led a multi-channel transformation that elevated the brand’s identity, digital performance, and market reach. From a complete website redesign and SEO optimization to dynamic pricing, automated email marketing, and professional photography, I’ve built a cohesive marketing ecosystem that continues to drive measurable growth.
My Role: Marketing Coordinator
Focus Areas: Website Redesign • Brand Strategy • Revenue Management • SEO & Analytics • Email Marketing • Photography • Social Media • Campaign Development
Swipe through the tabs to explore projects.
Website Redesign & Brand Modernization
Overview
Partnered with InterCoastal Net Designs (ICND) to lead creative direction, content strategy, and quality assurance for Access Realty’s new website, AccessTheBeach.com. I provided ongoing feedback on layout, UX, SEO, and brand tone to align the site with our updated visual identity and ensure a smooth, guest-friendly experience across all devices.
Highlights
✅ Improved site navigation and mobile performance
✅ Strengthened SEO visibility for “Topsail Island vacation rentals” keywords
✅ Reduced technical downtime and improved booking functionality through coordinated troubleshooting
Partnered with InterCoastal Net Designs (ICND) to lead creative direction, content strategy, and quality assurance for Access Realty’s new website, AccessTheBeach.com. I provided ongoing feedback on layout, UX, SEO, and brand tone to align the site with our updated visual identity and ensure a smooth, guest-friendly experience across all devices.
Highlights
- Directed creative and UX feedback throughout the redesign process
- Refined color palette, typography, and tone for a cohesive coastal brand identity
- Wrote and optimized key landing pages for SEO and clarity
- Led functional testing during development to identify and document usability issues
- Acted as liaison between Access Realty’s property management system (PMS) provider and ICND, troubleshooting integration and performance problems to ensure system reliability
- Integrated UTM tracking and improved site architecture for campaign analytics
✅ Improved site navigation and mobile performance
✅ Strengthened SEO visibility for “Topsail Island vacation rentals” keywords
✅ Reduced technical downtime and improved booking functionality through coordinated troubleshooting
Revenue Management & Market Optimization
Overview
Implemented and managed Beyond Pricing and Key Data to optimize nightly rates, track performance trends, and guide long-term revenue strategy across 100+ vacation rentals. My approach balanced market demand, seasonality, and booking behavior to strengthen both occupancy and profitability.
Highlights
✅ Increased booking efficiency and minimized manual pricing adjustments
✅ Improved data visibility across departments for better decision-making
✅ Contributed to record-setting off-season performance and stronger annual revenue pacing
Implemented and managed Beyond Pricing and Key Data to optimize nightly rates, track performance trends, and guide long-term revenue strategy across 100+ vacation rentals. My approach balanced market demand, seasonality, and booking behavior to strengthen both occupancy and profitability.
Highlights
- Created standardized pricing rules for consistency and profitability
- Utilized Key Data dashboards to monitor ADR, occupancy pacing, and year-over-year performance
- Generated monthly and seasonal performance reports to guide pricing and marketing decisions
- Collaborated with leadership to set strategic rate targets for luxury and oceanfront homes
- Communicated insights to the team to align revenue, marketing, and owner relations strategies
✅ Increased booking efficiency and minimized manual pricing adjustments
✅ Improved data visibility across departments for better decision-making
✅ Contributed to record-setting off-season performance and stronger annual revenue pacing
Email Marketing & Automation
Overview
Designed and executed targeted guest and homeowner campaigns using Mailchimp and Welcome Home to strengthen engagement and retention.
Highlights
✅ Higher open and click-through rates
✅ Streamlined homeowner communication and onboarding
Designed and executed targeted guest and homeowner campaigns using Mailchimp and Welcome Home to strengthen engagement and retention.
Highlights
- Created automated guest journeys with dynamic content
- Designed mobile-friendly templates with A/B tested CTAs
- Implemented segmented campaigns based on behavior, location, booking window, etc.
✅ Higher open and click-through rates
✅ Streamlined homeowner communication and onboarding
SEO, Content Strategy & Campaign Growth
Overview
Led Access Realty’s ongoing SEO and content strategy to boost organic visibility and strengthen audience connection.
Highlights
✅ Consistent top-3 Google rankings for core vacation rental keywords
✅ Sustained organic traffic growth and repeat visitor engagement
Led Access Realty’s ongoing SEO and content strategy to boost organic visibility and strengthen audience connection.
Highlights
- Optimized property and community pages for top search rankings
- Authored seasonal blogs and landing pages with internal linking
- Developed campaigns such as Fall for Topsail and Labor Day Getaways
- Balanced SEO best practices with brand storytelling
✅ Consistent top-3 Google rankings for core vacation rental keywords
✅ Sustained organic traffic growth and repeat visitor engagement
Social Media & Engagement
Overview
Elevated Access Realty’s social presence by combining authentic community storytelling with branded campaign design.
Highlights
✅ Boosted follower interaction and reach
✅ Strengthened community perception and loyalty
Elevated Access Realty’s social presence by combining authentic community storytelling with branded campaign design.
Highlights
- Created branded templates and cross-platform content calendars
- Improved brand consistency through storytelling and event highlights
- Managed engagement for Facebook and Instagram using Meta Business Suite
✅ Boosted follower interaction and reach
✅ Strengthened community perception and loyalty
Guest Experience & Operational Marketing Initiatives
Overview
In addition to digital marketing and revenue strategies, I’ve led projects that enhanced both guest experience and internal efficiency. These initiatives modernized how Access Realty communicates with guests and homeowners — creating streamlined, branded, and digital-first solutions that improved satisfaction, reduced costs, and supported local partnerships.
Highlights
✅ Enhanced guest experience through digital convenience and clear communication
✅ Reduced operational costs and time associated with print materials
✅ Strengthened local business partnerships through cross-promotion opportunities
In addition to digital marketing and revenue strategies, I’ve led projects that enhanced both guest experience and internal efficiency. These initiatives modernized how Access Realty communicates with guests and homeowners — creating streamlined, branded, and digital-first solutions that improved satisfaction, reduced costs, and supported local partnerships.
Highlights
- Access Perks Program
Developed and launched Access Perks, a guest rewards initiative partnering with local businesses to provide exclusive discounts on photography, golf cart rentals, and watersports. I managed business outreach, designed branded materials, and integrated the program into automated guest communication channels and property guides. - Digital Property Guides
Replaced traditional printed property binders with interactive digital property guides, giving guests easy access to check-in details, FAQs, local recommendations, and partner discounts. Collaborated across departments to maintain consistent formatting, improve clarity, and ensure full mobile compatibility. - Homeowner & Guest Communication Updates
Standardized the visual and written tone across all guest and homeowner communications. Created refreshed templates for email campaigns, internal updates, and printed materials to ensure brand consistency and improve user experience.
✅ Enhanced guest experience through digital convenience and clear communication
✅ Reduced operational costs and time associated with print materials
✅ Strengthened local business partnerships through cross-promotion opportunities
Photography & Visual Storytelling
Overview
Directed and captured all property and lifestyle photography to strengthen Access Realty’s brand presence and visual cohesion.
Highlights
✅ Improved listing engagement and visual appeal
✅ Elevated overall brand professionalism
Directed and captured all property and lifestyle photography to strengthen Access Realty’s brand presence and visual cohesion.
Highlights
- Photographed and edited 100+ vacation rentals across Topsail Island
- Delivered high-impact imagery for listings, social media, and print
- Maintained consistent brand aesthetics across all media
✅ Improved listing engagement and visual appeal
✅ Elevated overall brand professionalism
Integrated Marketing & Growth
Overview
Acted as the connective link between marketing, operations, and homeowner relations, ensuring all messaging and visuals aligned with Access Realty’s goals.
Highlights
✅ Increased internal efficiency and brand alignment
✅ Reinforced Access Realty’s trusted image in the Topsail market
Acted as the connective link between marketing, operations, and homeowner relations, ensuring all messaging and visuals aligned with Access Realty’s goals.
Highlights
- Standardized templates across departments for consistent communication
- Improved team efficiency through automation and shared marketing tools
- Supported company growth through cohesive multi-channel branding
✅ Increased internal efficiency and brand alignment
✅ Reinforced Access Realty’s trusted image in the Topsail market
Summary of Impact
Through strategic planning, creative direction, and data-based execution, I helped Access Realty strengthen its brand identity, enhance its digital performance, and grow its audience across channels. My work bridges design and analytics to create marketing that connects, converts, and endures.
Core Skills Displayed
Core Skills Displayed
- Strategic Marketing Planning
- SEO & Analytics
- Photography & Editing
- Copywriting & Messaging
- Email Automation & CRM Integration
- Data-Based Pricing & Revenue Management
- Campaign & Creative Direction
- Cross-Team Collaboration